AA Communications Working Group Survey

Did you find the Communications Working Group useful or effective earlier in the year? Please explain why or why not.

What were some of your learnings or takeaways from those meetings?

What did you enjoy about the meetings over the course of the season?

Were the meetings helpful in understanding AA's Comms plans or MarComms structure?

Did you connect with any other MA Comms/Marketing staff after learning what they were doing in this space? If you did, please share.

How do you think we could better this group and learn from each other's skillsets?

How do you think AA could collaborate with your MA more from a Comms perspective?

What would you like to see discussed in this working group moving forward?

What do you believe your key strengths and/or concerns are of your own team leading into this domestic season?

Were the meetings helpful in understanding the objectives and goals of other MAs?

Do you have any other feedback or suggestions for this group?