Chemist Warehouse extends partnership with Athletics Australia for five years

Leading pharmacy retailer, Chemist Warehouse has reaffirmed its commitment to Australian athletics, signing a five-year partnership agreement with Athletics Australia, continuing its support of athletes across all levels, nation-wide.

The agreement builds on the existing three-year relationship, with both organisations recognising the benefits of a longer-term collaboration to support Australia’s athletics talent through to and beyond the LA Games in 2028.

As the Official Pharmacy Retailer and a Major Partner of Athletics Australia, Chemist Warehouse will continue to play a pivotal role in supporting the growth of the sport, with ongoing investment in both the Summer and Winter domestic seasons, event activations and community engagement programs; all of which are integral to the sport’s development.

As part of the deal, Chemist Warehouse will be the naming rights partner of the Australian Summer of Athletics, and further its grassroots involvement by continuing to sponsor the Community Hero initiative, recognising the unsung champions who contribute to the development and continued growth of the sport in local communities.

The partnership will extend its support to national teams, ensuring Chemist Warehouse retains its key position on Australian team uniforms at major international competitions through to 2028, including for the World Athletics Championships, World Para Athletics Championships and the World Cross Country Championships.

Athletics Australia CEO Simon Hollingsworth praised Chemist Warehouse’s long-term commitment to athletics, stating that the agreement underlines the growing strength of the sport here in Australia and on the global stage.

“This is a significant and enduring partnership for Australian athletics. It is a first for our sport to sign an extension of this length, and it speaks volumes about the strength of our sport and the value of our relationship with Chemist Warehouse,” Hollingsworth said.

“Chemist Warehouse has been pivotal in helping elevate athletics within Australia and across the globe. Their commitment over the next five years will ensure more eyes are on the sport than ever before, and it helps us continue supporting athletes at every level – whether it is the next Olympic or Paralympic gold medallist, or an athlete experiencing national competition for the first time.”

Chemist Warehouse Executive Director Mario Tascone emphasised the brand’s passion for supporting Australian athletics as a whole.

“As the House of Wellness, at Chemist Warehouse we are fiercely passionate about the health and wellbeing of all Australians. We are proud to extend our partnership with Athletics Australia and support the future development of both the sport and athletes from a grass root level, right through to the elite arena.

We cannot wait to see the Athletics field continue to grow around the country and look forward to continuing our work with the incredible team over the next five years,” said Tascone.

Activations will begin at the Chemist Warehouse Australian All Schools Athletics Championships, to mark the beginning of the summer season.

By Sascha Ryner, Athletics Australia
Posted: 29/10/2024